Creating The Interactive InDesign Report

Creating the interactive report on InDesign wasn't as difficult as we expected. Although it was rather fiddly and complicated when it came to adding buttons we got there in the end.
Firstly we began by looking at the STA Travel brochures as this is the layout we wanted to replicate. We then set up our pages, we didnt want facing pages as we were going to be viewing it in web. At first we got this wrong but with a little help from Paz we managed to sort it out. We tried our best to replicate the conventions of the STA Travel brochures, using the same colour pallets and fonts, slightly changing the layout of the pictures inside. We weren't happy with our origional layout, as we felt it lacked excitement and incentive to travel, this forced us to make changes.We have added large background pictures and changed the opactity to make the pages look inspirational and exciting.

Schedule

This is the system we used giving ourselves roles and objectives and dates to keep us in check this is to keep our time management in control and so that we know what and when things need to be done and completed. We believe by creating this table it enabled us to manage our time effectively and complete the project in enough time to be able to play around and get the best we could out of our idea. 

Layout inspiration

We have used an app called 'framestastic' to create a collage of layout designs we have been inspired by in the STA travel books. We are going to set our InDesign report in a similar layout using the same conventions keeping the report looking creative yet structured as we feel this reflects the STA travel brand. 

Timeline

YouTube + The Video

Music

We know a band that are willing to let us use there music for our viral video the genre is trance. We believe this music best fits our video as it is inspirational and gives you a sense of relaxation and enjoyment. We think adding music to the video connects the consumer with the photographs and inspires you to go travelling as it portrayed as fun easy and care free.

#STATravelApp

We have decided to add an image of the travel app to the viral video so the viewer has an insight into what the app looks like, the image we have chosen is the instagram section where the customer can see there friends around the world looking at there photographs and chatting to them. We think this is the most important part of the app as its about sharing memories with each other linking directly to the STA travel video we have created. 

Illustrator

This is a screenshot of the link at the end of the video with the call to action showing our 'ITS'. This is shown on other STA travel videos and is a great way to get your message across to the viewers while not giving too much away. A hash tag is used '#STATravelApp' to link to what we want the consumer to do next. We could also measure the viral video by google analytics through the hash tag seeing how many viewers have searched and watched the video.  

iMovie

We have chosen to use iMovie to create our STA viral video as we think this will give us the best results when the video has been exported to YouTube and shared. The pictures used are of one persons travels sharing personal memories and inspiring others to travel. At the end of the video there is a link with the the call to action showing the viewers the travel app, suggesting they should 'do it' which means travel 'share it' share there memories with others 'instagram it' which is linking to the STA travel app they could download. 

Call To Action

The call to action is the most important part of the viral, as it informs the consumer what we want them to do next.

 

We like the way that the call to actions on the STA Travel videos change from 'I Want To...Move, Travel'. In the same way we want to express what we want our consumers to do next. At the end of our video we would like it to say ' Do It, Share It, Instagram It', as these are the things that we want our consumer to do after watchig our viral. We want to take inspiration from the final image by being able to write a couple of lines about our app, as it will inform the consumer a bit more about it, and hopefully convince them to download it. We would of course also incorporate the STA Travel branding. We are also going to place a hashtag at the end of the the video as our app is linked with Instagram, which allows you to search hashtags. This will be a really good way of promoting our video. We will also promote the video through the STA Facebook and Twitter pages.  



STA Travel Existing Videos

We then had a look at the videos that STA Travel had already done, to get an idea of their common conventions, so that ours could possibly be a continuation. Although we are hoping ours can be a continuation we still want it to be innovative, and to make it different in some way than the other videos.

This is a video called 'Move' which was added by STA Travel. The purpose of this video is to inspire the audience to want to travel, via the use of inspirational and asthetically pleasing images. We absolutely love how clever this video is, as it is a collection of stills cut really fast and put to music to make it look like they are moving. This would be really good for what we want to achieve as all of the pictures are inspirational, and also the fact that they are a collation of pictures ties in with our app which is linked to the photo sharing app Instagram. If we were to carry out something similar to this we would have to make sure that it is the same person that features in all of the pictures, as this makes the video feel more personal, and like it belongs to someone. This is exactly what we want, as our research has shown that there is a current personalisation trend going on in social media and apps.

This is another video added by STA Travel called 'Visit Britain', which is a collection of stills that show a couples journey around Britain. Again the purpose of this video is to inspire and make people want to travel, however we feel that with this video there is an element of 'share it' and 'do it' which is what we really want to encorporate into our viral video. We think this is done by the use of the same people in all of the photos, and also more of a shaky 'home video' feel to the video. This home video effect gives the effect that this is not professionally done, and therefore may encourage the target audience, and any other consumers to create their own video and share it.

The Man Who Danced All Over The World

I found a video on YouTube of a man that dances in different countries all over the world, and thought this was quite a comical take on travel. This is a different way that we could inspire people, especially our target audience as we feel comedy is something that would appeal to them, in the same way something like the Harlem Shake has done previously, and make them want to create their own video and share it.

Traditions Around The World- New Zealand

The Haka

The Haka is a traditional ancestral war cry, dance or challenge from the Māori people of New Zealand. It is a posture dance performed by a group, with vigorous movements and stamping of the feet with rhythmically shouted accompaniment. The New Zealand rugby team's practice of performing a haka before their matches has made the dance more widely known around the world.
https://en.wikipedia.org/wiki/Haka

Traditions Around The World- Hawaii

Hula Dancing

Hula dancing is a complex art form, and there are many hand motions used to represent the words in a song or chant. For example, hand movements can signify aspects of nature, such as the swaying of a tree in the breeze or a wave in the ocean, or a feeling or emotion, such as fondness or yearning. Foot and hip movements often pull from a basic library of steps including the kaholo, ka'o, kawelu, hela, 'uwehe, and 'ami.
http://en.wikipedia.org/wiki/Hula

Traditions Around The World- Thailand

Full Moon Party

The Full Moon Party is an all-night beach party that originated in Haad Rin on the island of Ko Pha Ngan, Thailand on the night of, before or after every full moon. It is mostly attended by Westerners.
http://en.wikipedia.org/wiki/Full_Moon_Party

Traditions Around the World- Greece

Plate Smashing

 

 

Plate smashing, a traditional Greek folk custom involving the smashing of plates or glasses during celebratory occasions. In popular culture, the practice is most typical of foreigners' stereotypical image of Greece, and while it occurs more rarely today, it continues to be seen on certain occasions, such as weddings, although plaster plates are more likely to be used.
http://en.wikipedia.org/wiki/Plate_smashing

Traditions Around the World - Spain

We have decided to look at traditions from around the world to see if this could feature in our video at all. We are specifically interested in party traditions as we feel that this would appeal more to our target customer of students.

Flamenco Dancing

Probably the most famous Spanish tradition - but so often misunderstood.
 Firstly, flamenco is not a dance. It sometimes has dancing in it. What flamenco actually is is a musical style, with far more emphasis on the guitar, vocals and rhythm than the dancing. In fact, the whole idea of flamenco dancing is a little paradoxical. True flamenco is spontaneous; true flamenco dancing requires the pretty dress: but if you're being spontaneous, you won't have the pretty dress on!
http://gospain.about.com/od/spanishlife/tp/spanish_customs_traditions_spain.htm

Here is an example of traditional Spanish Flamenco dancing.

Our Objective

We aim to create something extremely inspirational, that will make our consumer want to look into using STA Travel, and also our app. When we did the previous brief we discovered that not many people knew about STA Travel, so this is our chance to promote it via a viral video. Although our target customer is students, as STA specialise in student travel, we are aware that this video will be seen by others also. Baring that in mind we aim to create an overall inspirational video that fits in with the conventions of the brand. We want to video to be personal in some way, so that we can encourange the consumer to then make their own video, fitting in with our intended 'IT', which was 'share it', and also now 'do it'. In some way we also want to encorporate photographs as this fits in with the fact that our travel app was a collaboration with the app 'Instagram', which is used for sharing photos.We feel that these elements combined together will make a successful and inspirational video, that is both inspirational and will hopefully take off as a new trend.

S.M,A.R.T Objectives

SPECIFIC

We aim to create a viral video in order to promote/ make people aware of the travel app we created for STA Travel.
This will require us to provide inspirational/innovative methods of promotion that is suitable for our target audience and others that may possibly view the video.
We would speak to the PR and social media team within STA Travel as we will be promoting our video via social media, as this is the most successful way of targeting our consumer.
We must focus on the message that we wish to portray and the purpose of the video, and avoid reverting back to the app and describing its functions.
We musn't take awat the essence of the brand and their ethos. We also musn't focus too much on the app and it's functions, but what STA inspire the consumer to do, we must try and get a balance of both.
As we are students we have a very small budget as the project is self funded. However, if we did have a large budget we would travel to a variety of different countries and take video footage/pictures ourselves in order to give the consuemer a feel for travelling, and what STA Travel are all about. We would also buy the rights to the song we wish to use in the video in order to be able to upload it onto YouTube and also social networking sites such as Facebook and Twitter, as those are the platforms that will be most succesful for targeting our target audience.

MEASURABLE

We plan to measure the success of our video with a hashtag via google analytics. We will put the hashtag at the end of the video as a call to action. We will measure the success via how many searches the hash tag recieves, and what device the consumer was using eg; iPhone, iPad, computer etc.

ACHIEVEABLE

The video that we would like to create is achieveable as STA Travel have previously done similar videos, and therefore ours will just be an addition to the others, however promoting the app as well as the brand. Creating a video in this style is also achieveable in the time that we have for this project.

REALISTIC

This outcome is realistic and can be achieved as we previously mentioned that STA Travel have done videos very similar before, and ours will be an addition to the ones that they have already done. We will also be using a montage of an actual persons holiday photos in order to make it even more realistic.

TIMELY

Marketing Week 6/3/13- 'There's no end to the possibilities of digital, but no end to the problems'

A report on Marketing Week 6/3/13 debates the endless possibilites of digital media, yet the problems it is causing industry businesses, as they have to keep they are in great compeition with each other to try and come up with new ways to impress the consumer.

'More recently, Tumblr announced its plans to offer brands promoted posts on its mobile properties in a bid to monetise its growing smartphone audience, which has quadrupled in the last six months alone.
On the face of it, this sounds exciting news for brand-side marketers given it’s another targeted audience that can be contacted while on the go. But I can’t help but feel the proposed offering is indicative of the problems facing brands as the worlds of social and mobile merge, or we enter the “so-mo” era.
For example, the proposed Tumblr proposition sounds similar to Twitter’s mobile mobile promoted posts offering in the first instance. But what will be interesting to see is the targeting capabilities Tumblr will provide on mobile.
Twitter’s mobile service lets brands target by location and makes sense as it’s a more text-based medium, which could be used by brands to provide directions to their stores for instance. However, Tumblr is a more image-based offering, similar to Instagram, and its primary input method is likely to be a device’s camera.
From here it’s clear to see how the next wave of “so-mo” platforms will require creative thinking and strategic guile to be effectively used as a marketing engagement channel.'

This report stresses the importance of mobile availability, and how much more successful an website/service is if it is available as an app for those on the go. However businesses are now trying to find a way of advertising through these mediums also, as mobile apps are the best way of targeting everyone. We can really use this information as we have created an app of which the whole point is to be used on the go, as important things such as travel details are available on the go. An interesting term has cropped up in this report that we would like to look more into, 'so-mo'.

GDance App

There is a personalisation trend apps and social media at the moment. People like to seem to have their own go at something, make it personal/their own and have their own 5 minutes of fame. Above is an app I downloaded on my iPhone whereby you can add your own face into the Gangnam style video and watch the little figure dance. This immerses the consumer as it gives it a personal touch and makes it more personal, making them want to share it/show other people, then having a domino effect as the next person will want to do the same. We could use this in our viral, as if we create a silly video, we could use something like this as a next step after the video in the same way 3Mobile have with 'Dance Pony Dance', as this will prevent it from being a FAD. However we could do it with photographs, as our STA Travel app is linked with Instagram, for our element of Share It. We are really considering adding Do It to our IT's as do it and share it seem to go really well together, and are becoming more of a trend, people watching/seeing something making their own and sharing it.

Harlem Shake

About The Harlem Shake
The Harlem Shake is an Internet meme in the form of a video in which a group of people performs a comedy sketch accompanied by a short excerpt from the song "Harlem Shake". As a meme, the video was replicated by many people, using the same concept, and this rapidly led to it becoming viral in early February 2013, with thousands of "Harlem Shake" videos being made and uploaded to YouTube every day at the height of its popularity.
The form of the meme was established in a video uploaded on February 2 by five teenagers from Queensland, Australia known on YouTube as The Sunny Coast Skate.The video started a viral trend of people uploading their own "Harlem Shake" videos to YouTube.The teenagers' video was, in its turn, a follow-up to a video by a YouTube comedy vlogger named Filthy Frank which featured a section where several costumed people danced to the song "Harlem Shake" by Baauer.
information from- http://en.wikipedia.org/wiki/Harlem_Shake_(meme)#Projected_lifespan

 

This was the origional Harlem Shake done by a group of students that call themselves The Sunny Coast Skate. This video soon caught on and became viral. This is an example of an origional viral, as the students probably never intended for the video to become as popular as it has.

 

 

The Harlem Shake Viral Spread

On February 10, the upload rate of Harlem Shake videos reached 4,000 per day. As of February 11, about 12,000 versions of the popular Internet meme had been uploaded to YouTube, garnering over 44 million unique views. By February 15, about 40,000 Harlem Shake videos had been uploaded, totalling 175 million views.
Baauer's single reached #1 on the iTunes America chart and #2 on iTunes in the UK and Australia on February 15, 2013.
Information- http://en.wikipedia.org/wiki/Harlem_Shake_(meme)#Viral_spread

The spread of the viral has brought people together, again tapping into the 'IT's' of share it and also do it, as other people have uploaded their own versions. The text has become popular to just about everyone which is another reason why we also need to consider other people and not just our target audience as it just shows that virals can be seen and appriciated by just about anyone. The Share It aspect of this video is brilliant as it has made people YouTube sensations within their own right.  We could really use the Share It and Do It aspect of this video, as the actual video is quite pointless, but is clearly what is popular at the moment. A popular trend at the moment seems to be personalising things, people seem to like to put their own personal touches on exisitng videos and media, so this is something we can use from this video. This video is missing a call to action, which will cause the video to die out as there are only so many different Harlem Shake videos that people can upload.





TMobile Flashmob

Flashmobs are another ridiculous way of getting the audiences' attention and giving off a positve vibe. This flashmob by TMobile is another great 'Share It' viral video. However it's downfall is that it doesnt have a call to action, however it does have the well known tune at the end of the video that is significant of TMobile. Flashmobs are another great way of bringing people together, which is what our whole STA Travel app was about. This idea might really work with our concept as people that are travelling could do a flashmob, or one could be filmed in the airport to give off the feel of STA Travel as a brand eg fun,playful innovative and a bit daring.
The message at the end of the video is 'Life is for sharing' which is obviously the key concept of the video and the message that TMobile is trying to portray, that it is important for us to keep in touch and share things with each other. It's really important that we incorporate a key message and a call to action within the video especailly with doing something funny/silly otherwise the message is lost and the video is pointless. If it wasnt for the message 'Life Is For Sharing' at the end of this video, the video would lose its point.

Dance Pony Dance

As our target audience is students, we want to create a viral video that is a little bit ridiculous/random/silly in order to catch their attention. The 'Dance Pony Dance' advert that 3Mobile have created is a great example of this, and also fits with our concept of 'Share it'. What prevents this video from being pointless is it's call to action at the end '#DancePonyDance' which automatically is telling the audience to go to Twitter/Instagram and search the hashtag. This is what will need to be really important in our video, the call to action, otherwise our video will end up being pointless.
Another thing that we can take from this video is the fact that 3Mobile have carried on this whole Dance Pony Dance concept and have given it a more personal touch whereby  the audience can make their own video.

At the end of the video it actions the audience to visit the website www.ponymixer.com where they can make the pony dance to a song of their choice. We think this is a brilliant idea as it is immersing the audience in the concept of Dance Pony Dance and giving them something they can share, again reverting back to the Share It aspect we need to reinforce in our viral video. This video has given us inspiration to develop our viral video beyond the video, as consumers in the 21st century want more, and if we dont provide it the concept will be a FAD and will soon be forgotten.

All Fun And Games

We found the report 'All Fun And Games' that we were given really inspirational and informative. We completely agree with the concept although we did not find it directly useful for our research we are able to take elements from it. It has given us more of an idea about the customer for example in the text it states ' It's no longer the preserve of geeky teenagers in dark bedrooms; women lead the way in casual games such as Angry Birds have captured the interest of kids and professionals'. This has made us aware that we maybe need to consider others that may stumble across our viral video and not just the audience we are aiming it at, as online/viral concepts are now attracting just about anybody, and this could open up our app to a new audience. This would be great for the brand as from our survey we found out that not many people had heard of STA Travel, so this is our chance to make it well known. Additionally, this text gave us indication that even the most simple things can become extremely popular 'Kane suggests that digital gaming is to the 21st Century what printed books were to the Renaissance'. Thus suggesting that digital gaming is also becoming the norm and what is expected. Audiences are fast becoming desensetised to things much quicker in the 21st Century, so we need to come up with something new and innovative.

Feedback From Part 1

Although we were a little disappointed with our mark, we got some great feedback, and also some great hints and tips for what we need to improve on next time.

Evaluate

• Make sure we show that we have understood the text and its context and not just say what we do and dont like about it.
• Distinguish what we can use from the text and what is no good to us and be selective.
• How this text will appeal to the consumer, what this text has that other don't and what makes it so special.

Research

Make sure that we are researching into more texts 

• Journals
• Magazines
• Consumer Trends
• WGSN
• Marketing Week
• Whats Popular on YouTube/Itunes
• Top 25 apps/videos.

Be More Consistant.

• Annotate Slides yet have a good balance of images and text.
• Make the end product consistant eg fonts titles.
• Use a select range of fonts that work well together
• Come up with a theme that works and stick to it.

We are going to consider all of these elements in this next stage of the project.

Online Development Part 2

After completing Part One of the brief, we have now been given Part Two, this part of the project is focusing on:

• Developing a basic knowledge of online promotion.
• Developing an understanding of Video Content.
• Develop and encourage online innovation. 

A viral video is something that becomes popular over the internet through a process of sharing. This sharing is done by social media, and emailing. Viral videos can contain humorous content and include a brief description of the element they are promoting, This is something we need to focus on creating something funny but still having a point too the video. 

Brief 

We need to promote our STA travel app, and provide rational to support the section of the app. We need to form a plan, and execute a video which best communicates the best features of our travel app. This viral video will then be promoted online via email, website, YouTube, Vimeo. 

There are different examples of videos we could create:

Staged Videos: These types of videos are about seeing the video and making you aware of whats going on, they hit a wide audience and cause a reaction.

Original Videos: These videos are a clip you can take from somewhere else, which causes attention.

informative Video: These videos communicate an idea, design or a style, can be a still frame video. 

App Virals: These Virals are either showing you what the app actually does, or video of what the game actually does. 

To accompany the Viral Video we are also asked to submit a 1,500 word report Focusing on:

• Main objective
• Core functions
• One of the 5 'its' 
• Target market
• SMART objectives
• Rational behind the video
• A schedule/timeline 
• List of sources 
• Conclusion

Research:-STA Travel: -Research about STA. What it is? What it does?-Travel Apps: -what they do?functions?-What you like about them?

Research:
-STA Travel: -Research about STA. What it is? What it does?
-Travel Apps: -what they do?
-functions?
-What you like about them?

1.- WHAT IS THIS? WHAT IS DOES?

STA Travel is one of the largest travel organizations for students and young people. It was founded in 1979 by acquiring assets from the bankruptcy of AUS Student Travel in Australia including their successful UK company (trading since 1976).

The oldest legal entities in the Group are those of Austria (formerly Oekista 1950); Germany (SRID 1955) and Switzerland (SSR Travel 1962). STA Travel is owned by Zürich-based corporation Diethelm Keller Holding Ltd., which also owns business services company DKSH. Over time it has acquired or started other operations, so today it operates in 60 countries with over 240 STA Travel stores Worldwide. They employ in excess of 3000 people speaking over 60 languages. Last year they sent more than 2 million travellers packing and our turnover exceeded USD$1.1 billion worldwide

STA Travellers relish the journey more than the destination and they want to learn something from the people and places they visit. Their customers travel for fun, adventure, education and for the experience.

The commitment to excellence in personalised customer service was recognised at the Australian Customer Service Awards. They have been voted Rolling Stone Magazine’s Hot Business of the Year and have won the Arthur Anderson Awards for Best Business Practice.

 

 

 

 

 

 

 

2.- PRODUCTS:

•   Student airfare: STA’s Student Exclusive Ticket provides students with competitive airfare pricing and unmatched flexibility and ease when booking their travel. It's what sets us apart from the rest!

•   Adventures:  We distribute more than 1,500 products for accommodation, tour, work, study and volunteer programas, making it clear and simple for students to plan their trip. It's easy to organize your ideas and put them into motion.

•   Discount cards: The International Student (ISIC), Teacher (ITIC) and Youth Travel (IYTC) ID Cards provide access to over 35,000 international and domestic discounts including airfare, accommodations, tours, shopping, dining and entertainment with partners such as Target.com, Apple Store, Virgin Megastore and The Body Shop.

•   Travel insurance: Insurance coverage is offered for trip, baggage, medical and accident protection as well as providing 24-hour worldwide emergency assistance.

•   Global cell phones: Provide students an easy and cost effective way of keeping in touch with friends and family while touring the world.

•   Online visa application: With its exclusive partnership with VisaHQ.com, STA Travel customers now have access to timely, online visa application services at competitive rates. By logging onto http://statravel.visaheadquarters.com/visas.php, students can apply for new visas as needed by accessing their profile through a secure online account. This service reduces the average application time from 30 minutes to two minutes compared to other passport and visa services. Additionally, the online service allows STA Travel customers to track application status online 24/7 and receive real-time electronic updates.

 

3.- FUNCTIONS:

The site offers airfare, hotel and hostel bookings, travel insurance, tours, and other travel products: tours and treks, bus and rail passes, discount cards, language courses, tax rebate, etc. According the terms and conditions users have to be students or teachers at a degree granting college or youth under age of 26 to redeem offers. The business and website is rated by the Better Business Bureu.

 

4.- TRAVEL APPS:

It is avalaible for free for the iPhone and Android. You can find virtual notice boards near you or create your own for your restaurant, bar. school, event or area; meet, chat, rant, ask questions and start conversations about what is happening around you in real time; search and join conversations on boards around the world - research your desired destination and talk to the people actually there, and check out offers for local STA Travel stores, events, etc.

Jaime Morella Romero
2 Fashion Brand Management

Evaluation

Overall, we were happy with the outcome of our travel app, however if we had time to further develop our app we would.

•Make accessible to other phones such as Androids.

•We would add a video element that the user would be able to watch if they liked showing what experiences STA offers to make the app personal.

•More elements on the app accessible without the internet.  

#BGShoes

This is where our inspiration came from to share instagram photos with friends around the world, BG shoes focused on people taking photographs and posting them wherever they were at that moment in time.

'Great example of using Instagram’s API to publish fan shared photo in a more engaging way.  Driving photo creation and sharing for the brand, whilst using the geo-location features of Instagram.  Love the creative styling too'.

Creating The App

It was really fun putting the app together, and it was really easy as we had created our wire frames previously, and had made them really detailed so we knew exactly where everything was going.

Firstly we set our pixels to the correct size to ensure a good quality outcome.

 We then set out our 9 pages on Illustrator and downloaded our GUI.

 We then started to follow our wireframes that we had previously drawn step by step and add in elements of our app.

 When we had created a page of the app on a larger scale we would copy it and then make it smaller and fit in into the iPhone GUI we had downloaded.

 This is our loading page which is made up of the STA Travel logo and a globe. The globe in the centre of the page will spin whilst the app is loading to give the user something to look at whilst waiting. We have encorporated the iPhone waiting wheel so that the user knows what is happening.

 The user will then be taken to the log in page where they will be asked to enter their details. This is for security purposes as important details such as their flight information and passport will be stored on the app. The user will have three attempts to log in before being blocked. There is also an option to register for those who havent before they travel.

 Once they have logged in the user will be taken to the menu page where they can decide where they would like to go next. At the bottom of the app is a navigation tab that will feature on all pages so that the user can return to 'Home' which will take them back to this menu page 'Search' where they can search for something specific on the app, 'Chat' where they can chat through Instagram to other travellers and friends and 'More' which would feature games to keep them occupied whilst waiting to board the plane.

 If the user clicked on 'My Stuff' this is the page that would come up. This is where all of their important and personal details are stored, such as their passport, flight information, important phone numbers and hotel information. Clicking on each tab will provide this information.

 If the user was to click on 'Instagram' it would take them to their Instagram via the app. Here they can click on their profile, connect with other Instagram users, view their photos, and create their own scrapbook of images from certain places using geo tagging.

 If the user clicked on 'Destinations' a globe would come up which they can spin in order to search different destinations around the world, we feel this adds an interactive element to our app. If the user does not want to search destinations in this way, they can also use the search bar across the top.

 If the user were to click on 'Connect' on the Instagram section of the app this is the page they would be taken to. This page allows the user to search for their Instagram friends/followers and view their pictures. They can search by specific user in the search bar at the top, or scroll through their profile pictures at the bottom. Alternatively they can click on the tags on the globe to see where in the world their friends have taken pictures.

 If the user was to click on 'Scrapbook' on the Instagram page they could create their own scrapbook of images and tag them to a certain location in the world. This allows our users to create albums of holiday pictures and never forget where they were taken or what they were doing at the time, creating lasting memories. We feel this adds a personal touch to our app and what will make it that little bit more special. The user can also customise their photos using the tab along the bottom which allows them to; add text, enhance the colour, add accessories such as drawing pins, safety clips and sticky tape, and also cut images out. We hope this brings the user hours of fun.

Customer Profile

As you can see we have designed a customer profile board targeting a particular audience we think will benefit from this App the most. We have based this board on a young student who likes to buy nice things and explore the world, someone who is very open minded and up for new experiences.

Our Goals

• Demonstrate the technical features through the iPhone icons and illustrations.
• Show the fun Factor though the instagram element.
• Express Brand Values through the layout of the App.
• Gain Brand awareness by the target audience of the App and the collaboration with instagram.
• Personalise the App, and connect with the consumers.
• Innovate and stand out.
• surprise and shock.
• Provides important information about your travels.
• Gather data through the consumer survey.

SHARE it

See it, Feel it, Get it, Do it, Share it.

The 'it' we are focusing on is 'Share it' as we want to use the element of sharing your instagram photographs with your friends through the STA travel app, although the app offers the safety element with all your important documents its main focus is connecting people together and being able to see where your friends are around the world.

Instagram

Instagram is an online photo-sharing and social networking service that enables its users to take pictures, apply digital filters to them, and share them on a variety of social networking services, such as media sites including Facebook or Twitter.^[3] A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 4:3 aspect ratio typically used by mobile device cameras.

We have decided that we are going to collaborate STA and Instagram as from our survey you can see that the public agree that being able to share your travelling photographs and see where your friends are around the world is a new exciting idea. We hope that this idea will not be a fad and will take off like the original Instagram. 

Links

Most websites have these main links at the bottom of the websites, as they want you to share there information with the social networking public, and follow them, its all about carrying the experience on.

STA Travel in particular are linked to these sites, some of these sites are used to create an awareness of the brand and to gain more followers. And some to just share and save images. 

Survey Results

Great news with the survey, after only leaving the questionnaire on social media for two days we have managed to get 100 people to answer the questions giving us a great deal of data.

This graph is very positive as it shows that a big percentage of the public would use the travel app so we know that our idea would be useful and be used. 

Although the majority of the public are in there twenties who answered the survey it just proves other ages would also benefit from the app even though they would not be the main target audience. 

Not only would the app be beneficial before travelling, this graph shows the public would use this app while on there travels too which is good to know. 

Linking instagram to the travel app is a successful idea shown by the graph as more than half the public have said they would post holiday pictures.

By asking the public who are the target audience for this travel app which phone they have, gives us an idea of what kind of app we are going to design for. Judging by this graph a large number of the public own an iPhone so therefore this would be something we would look into. 

Hardly anyone thought that they did not see the point in the travel app keeping your documents save, so therefore this will appear on a section of the app. With this graph being positive this gives us a good indication that the idea is successful with the public. 

A massive percentage of the public have said they would use the app to see where there friends are around the world this shows that the app has to massively focus on this section as it is popular with the public.

This graph shows exactly what we were expecting that the majority of the public have never heard of STA travel before which shows that if this app came out it would not only attract the travelling young students but also show an awareness of the brand itself.