Dance Pony Dance

As our target audience is students, we want to create a viral video that is a little bit ridiculous/random/silly in order to catch their attention. The 'Dance Pony Dance' advert that 3Mobile have created is a great example of this, and also fits with our concept of 'Share it'. What prevents this video from being pointless is it's call to action at the end '#DancePonyDance' which automatically is telling the audience to go to Twitter/Instagram and search the hashtag. This is what will need to be really important in our video, the call to action, otherwise our video will end up being pointless.
Another thing that we can take from this video is the fact that 3Mobile have carried on this whole Dance Pony Dance concept and have given it a more personal touch whereby  the audience can make their own video.

At the end of the video it actions the audience to visit the website www.ponymixer.com where they can make the pony dance to a song of their choice. We think this is a brilliant idea as it is immersing the audience in the concept of Dance Pony Dance and giving them something they can share, again reverting back to the Share It aspect we need to reinforce in our viral video. This video has given us inspiration to develop our viral video beyond the video, as consumers in the 21st century want more, and if we dont provide it the concept will be a FAD and will soon be forgotten.