Evaluate
- Make sure we show that we have understood the text and its context and not just say what we do and dont like about it.
- Distinguish what we can use from the text and what is no good to us and be selective.
- How this text will appeal to the consumer, what this text has that other don't and what makes it so special.
Make sure that we are researching into more texts
- Journals
- Magazines
- Consumer Trends
- WGSN
- Marketing Week
- Whats Popular on YouTube/Itunes
- Top 25 apps/videos.
- Annotate Slides yet have a good balance of images and text.
- Make the end product consistant eg fonts titles.
- Use a select range of fonts that work well together
- Come up with a theme that works and stick to it.
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