The Harlem Shake is an Internet meme in the form of a video in which a group of people performs a comedy sketch accompanied by a short excerpt from the song "Harlem Shake". As a meme, the video was replicated by many people, using the same concept, and this rapidly led to it becoming viral in early February 2013, with thousands of "Harlem Shake" videos being made and uploaded to YouTube every day at the height of its popularity.
The form of the meme was established in a video uploaded on February 2 by five teenagers from Queensland, Australia known on YouTube as The Sunny Coast Skate.The video started a viral trend of people uploading their own "Harlem Shake" videos to YouTube.The teenagers' video was, in its turn, a follow-up to a video by a YouTube comedy vlogger named Filthy Frank which featured a section where several costumed people danced to the song "Harlem Shake" by Baauer.
information from- http://en.wikipedia.org/wiki/Harlem_Shake_(meme)#Projected_lifespan
This was the origional Harlem Shake done by a group of students that call themselves The Sunny Coast Skate. This video soon caught on and became viral. This is an example of an origional viral, as the students probably never intended for the video to become as popular as it has.
The Harlem Shake Viral Spread
On February 10, the upload rate of Harlem Shake videos reached 4,000 per day. As of February 11, about 12,000 versions of the popular Internet meme had been uploaded to YouTube, garnering over 44 million unique views. By February 15, about 40,000 Harlem Shake videos had been uploaded, totalling 175 million views.Baauer's single reached #1 on the iTunes America chart and #2 on iTunes in the UK and Australia on February 15, 2013.
Information- http://en.wikipedia.org/wiki/Harlem_Shake_(meme)#Viral_spread
The spread of the viral has brought people together, again tapping into the 'IT's' of share it and also do it, as other people have uploaded their own versions. The text has become popular to just about everyone which is another reason why we also need to consider other people and not just our target audience as it just shows that virals can be seen and appriciated by just about anyone. The Share It aspect of this video is brilliant as it has made people YouTube sensations within their own right. We could really use the Share It and Do It aspect of this video, as the actual video is quite pointless, but is clearly what is popular at the moment. A popular trend at the moment seems to be personalising things, people seem to like to put their own personal touches on exisitng videos and media, so this is something we can use from this video. This video is missing a call to action, which will cause the video to die out as there are only so many different Harlem Shake videos that people can upload.
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