All Fun And Games

We found the report 'All Fun And Games' that we were given really inspirational and informative. We completely agree with the concept although we did not find it directly useful for our research we are able to take elements from it. It has given us more of an idea about the customer for example in the text it states ' It's no longer the preserve of geeky teenagers in dark bedrooms; women lead the way in casual games such as Angry Birds have captured the interest of kids and professionals'. This has made us aware that we maybe need to consider others that may stumble across our viral video and not just the audience we are aiming it at, as online/viral concepts are now attracting just about anybody, and this could open up our app to a new audience. This would be great for the brand as from our survey we found out that not many people had heard of STA Travel, so this is our chance to make it well known. Additionally, this text gave us indication that even the most simple things can become extremely popular 'Kane suggests that digital gaming is to the 21st Century what printed books were to the Renaissance'. Thus suggesting that digital gaming is also becoming the norm and what is expected. Audiences are fast becoming desensetised to things much quicker in the 21st Century, so we need to come up with something new and innovative.