GDance App

There is a personalisation trend apps and social media at the moment. People like to seem to have their own go at something, make it personal/their own and have their own 5 minutes of fame. Above is an app I downloaded on my iPhone whereby you can add your own face into the Gangnam style video and watch the little figure dance. This immerses the consumer as it gives it a personal touch and makes it more personal, making them want to share it/show other people, then having a domino effect as the next person will want to do the same. We could use this in our viral, as if we create a silly video, we could use something like this as a next step after the video in the same way 3Mobile have with 'Dance Pony Dance', as this will prevent it from being a FAD. However we could do it with photographs, as our STA Travel app is linked with Instagram, for our element of Share It. We are really considering adding Do It to our IT's as do it and share it seem to go really well together, and are becoming more of a trend, people watching/seeing something making their own and sharing it.