Introduction

Online marketing is growing and evolving faster than any form of promotion at the moment with brands and companies using the internet to get their latest product or message to en masse with the 'instant' age upon us and people picking and choosing what type of adverts they are exposed to with minimal effort, an online marketing campaign can fulfill what a traditional print exposure is sometimes lacking.

The brief is asking us to select an existing service or product to develop a unique online experience. we have to consider the EnSP, USP and ESP.

It is a must to take the customer beyond the conventional forms of navigation and immerse the user with the selected service or product.
Considering:

• Video content
• Google maps
• Geo-location
• Social networks
• 3D animation 

Areas to consider:

• Fashion/lifestyle
• Games
• Productivity
• Books
• Entertainment/Music