Flashmobs are another ridiculous way of getting the audiences' attention and giving off a positve vibe. This flashmob by TMobile is another great 'Share It' viral video. However it's downfall is that it doesnt have a call to action, however it does have the well known tune at the end of the video that is significant of TMobile. Flashmobs are another great way of bringing people together, which is what our whole STA Travel app was about. This idea might really work with our concept as people that are travelling could do a flashmob, or one could be filmed in the airport to give off the feel of STA Travel as a brand eg fun,playful innovative and a bit daring.
The message at the end of the video is 'Life is for sharing' which is obviously the key concept of the video and the message that TMobile is trying to portray, that it is important for us to keep in touch and share things with each other. It's really important that we incorporate a key message and a call to action within the video especailly with doing something funny/silly otherwise the message is lost and the video is pointless. If it wasnt for the message 'Life Is For Sharing' at the end of this video, the video would lose its point.
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