- Developing a basic knowledge of online promotion.
- Developing an understanding of Video Content.
- Develop and encourage online innovation.
A viral video is something that becomes popular over the internet through a process of sharing. This sharing is done by social media, and emailing. Viral videos can contain humorous content and include a brief description of the element they are promoting, This is something we need to focus on creating something funny but still having a point too the video.
Brief
We need to promote our STA travel app, and provide rational to support the section of the app. We need to form a plan, and execute a video which best communicates the best features of our travel app. This viral video will then be promoted online via email, website, YouTube, Vimeo.
There are different examples of videos we could create:
Staged Videos: These types of videos are about seeing the video and making you aware of whats going on, they hit a wide audience and cause a reaction.
Original Videos: These videos are a clip you can take from somewhere else, which causes attention.
informative Video: These videos communicate an idea, design or a style, can be a still frame video.
App Virals: These Virals are either showing you what the app actually does, or video of what the game actually does.
To accompany the Viral Video we are also asked to submit a 1,500 word report Focusing on:
- Main objective
- Core functions
- One of the 5 'its'
- Target market
- SMART objectives
- Rational behind the video
- A schedule/timeline
- List of sources
- Conclusion
No comments:
Post a Comment