This is a screenshot of the link at the end of the video with the call to action showing our 'ITS'. This is shown on other STA travel videos and is a great way to get your message across to the viewers while not giving too much away. A hash tag is used '#STATravelApp' to link to what we want the consumer to do next. We could also measure the viral video by google analytics through the hash tag seeing how many viewers have searched and watched the video.
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