Our Objective

We aim to create something extremely inspirational, that will make our consumer want to look into using STA Travel, and also our app. When we did the previous brief we discovered that not many people knew about STA Travel, so this is our chance to promote it via a viral video. Although our target customer is students, as STA specialise in student travel, we are aware that this video will be seen by others also. Baring that in mind we aim to create an overall inspirational video that fits in with the conventions of the brand. We want to video to be personal in some way, so that we can encourange the consumer to then make their own video, fitting in with our intended 'IT', which was 'share it', and also now 'do it'. In some way we also want to encorporate photographs as this fits in with the fact that our travel app was a collaboration with the app 'Instagram', which is used for sharing photos.We feel that these elements combined together will make a successful and inspirational video, that is both inspirational and will hopefully take off as a new trend.