We have chosen to use iMovie to create our STA viral video as we think this will give us the best results when the video has been exported to YouTube and shared. The pictures used are of one persons travels sharing personal memories and inspiring others to travel. At the end of the video there is a link with the the call to action showing the viewers the travel app, suggesting they should 'do it' which means travel 'share it' share there memories with others 'instagram it' which is linking to the STA travel app they could download.
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