STA Travel Existing Videos

We then had a look at the videos that STA Travel had already done, to get an idea of their common conventions, so that ours could possibly be a continuation. Although we are hoping ours can be a continuation we still want it to be innovative, and to make it different in some way than the other videos.

This is a video called 'Move' which was added by STA Travel. The purpose of this video is to inspire the audience to want to travel, via the use of inspirational and asthetically pleasing images. We absolutely love how clever this video is, as it is a collection of stills cut really fast and put to music to make it look like they are moving. This would be really good for what we want to achieve as all of the pictures are inspirational, and also the fact that they are a collation of pictures ties in with our app which is linked to the photo sharing app Instagram. If we were to carry out something similar to this we would have to make sure that it is the same person that features in all of the pictures, as this makes the video feel more personal, and like it belongs to someone. This is exactly what we want, as our research has shown that there is a current personalisation trend going on in social media and apps.

This is another video added by STA Travel called 'Visit Britain', which is a collection of stills that show a couples journey around Britain. Again the purpose of this video is to inspire and make people want to travel, however we feel that with this video there is an element of 'share it' and 'do it' which is what we really want to encorporate into our viral video. We think this is done by the use of the same people in all of the photos, and also more of a shaky 'home video' feel to the video. This home video effect gives the effect that this is not professionally done, and therefore may encourage the target audience, and any other consumers to create their own video and share it.