Call To Action

The call to action is the most important part of the viral, as it informs the consumer what we want them to do next.

 

We like the way that the call to actions on the STA Travel videos change from 'I Want To...Move, Travel'. In the same way we want to express what we want our consumers to do next. At the end of our video we would like it to say ' Do It, Share It, Instagram It', as these are the things that we want our consumer to do after watchig our viral. We want to take inspiration from the final image by being able to write a couple of lines about our app, as it will inform the consumer a bit more about it, and hopefully convince them to download it. We would of course also incorporate the STA Travel branding. We are also going to place a hashtag at the end of the the video as our app is linked with Instagram, which allows you to search hashtags. This will be a really good way of promoting our video. We will also promote the video through the STA Facebook and Twitter pages.