Travel App Research

We have researched into other travel apps to give us an idea of the kind of features we need to include and that competitors are providing in their apps. Researching into other travel apps will also allow us to make our app better than other apps, as we need to make the customer use our app over any other app.




 

Firstly we looked at the Trip Adisor app. We found that that the things that it featured were really good and would be useful to use on our app also, however we didnt like the over all layout and colour scheme for what we are trying to produce. The green colour scheme used on the Trip Advisor app connotes organic/nature/healthy where as we would like to symbolise innovation, excitement and energy.

We also looked at the Easy Jet app, and we really liked the layout and the colours, they were bright bold and exciting. However the bright orange colour is iconic of Easy Jet and so we cannot use it, however STA Travel have their own colour pallet of blue and yellow which will portray freshness/brightness and innovation. We really liked the layout of the Easy Jet app, as it has an inspirational picture in the background and is also very simple to navigate, without being too boring and informative as our target audince of students and young people may lose interest quickly.