USP's (Unique Selling Point) - STA travel have never made an iPhone app before this is what makes the travel app so unique, also no other travel app have linked with instagram so this is what makes our app different from the rest giving the customer a reason to download this app.
ESP's (Emotional Selling Point) - In the App there is also a photo library where you can store your photographs from where you have been around the world, this gives the customer a meaningful and long lasting relationship with the the travel app. The app will gather memories that will last forever.
EnSP's (Rational & Emotional Selling Point) - The engagement, interaction and involvement with our travel app is where your instagram friends around the world can Geo tag themselves so you can see where they are, and zoom to see the travelling pictures this is all about connecting people together.
Digital Experience - The travel app will clearly show the core function which is to show the interaction with the travellers around the world, and being able to share instagram pictures with friends.
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