UK 17-03-2009
STA Travel, the youth travel specialist, has kicked off a social media campaign to promote working holidays in Western Australia and Victoria via sites such as Twitter and YouTube.
The "Earn Your Stripes" promotion is conducted in association with Tiger Airways and gives three British travellers the chance to experience a six-week working holiday Down Under, and they will report back on several social media sites. All the content the travellers produce will be brought together in a dedicated section on statravellbuzz.co.uk
Source: New Media Age 15-03-2007
UK 14-03-2007
In an attempt to become the leading travel destination site for young travellers, STA Travel will be adding blog facilities and video content to its website. Users will also be able to upload images directly from their mobile phone.
Spannerworks has been appointed to manage SEO for the site.
Above are articles that we found on the online database Mintel which show the ways in which STA Travel have expanded into the social media market. This has given us confidence that an app is a good idea for this brand, and will be a natural next step for them. An app also fits in extremely well with their target customer of students, as they are the most likely to use an app, instead of more traditional forms of help such as maps when on holiday.
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